Third largest economy in the world, Japan remains an ecosystem difficult to understand for those don't have the right keys. In the IT field, web and communication, news jostles quickly, and requires daily attention. Marketplace (Rakuten), social networks (Line Ameblo, Gree), contactless payment (FeliCa), smartphone and tablet market... Japan has developed its own local solutions.
Do you know a large part of Japanese population is using daily a Felica and hesitate to jump to NFC ?What if we say that 4th e-commerce language is Japanese ? Do you know Line ? The most growing up social media in the world?
Living in Japan for more than 14, our team has a large experience in providing with market studies and audit many organisms such as Institut français du Japon (communication recommandation), French Music Office (market study), CdandLP (music marketplace), Luxembourg Music Office (correspondant) and Jitex (communication trends in Japan).